about zoom

First, a little about Bollywood. In September 2005, one of India’s largest film producers and distributors reported that Bollywood films — products of the Hindi-language film industry in India — earned $100 million a year in the United States, from theatre screenings, video and movie soundtrack sales.
 
Today, there are approximately 3.6 billion Bollywood fans on earth, a number that continues to grow even as you read this.

Now, let us introduce the channel.

We represent Bennett, Coleman & Co. Limited, the flagship company of one of India’s most respected media conglomerates: The Times Group. Launched in 1838, we started off as a newspaper titled The Bombay Times and Journal of Commerce. This changed to The Times of India in 1861.

By 1952, we had launched India’s first film magazine in English. By 1959, we had the country’s first women’s magazine in English. A long, successful process of diversification was set in motion. Soon after 1991 — when the BBC featured The Times of India among the world's six great newspapers — we moved into the music market, launched an extremely popular portal online, entered music retailing, and started a radio broadcasting business.

Sometime in 2004, The Times Group launched India’s first glamour and entertainment television channel devoted to the Bollywood phenomenon. They called the channel zoOm. That’s us.

The Web site you happen to be at showcases the best of what the channel has to offer, of course, but it also has a whole lot more. A little browsing will reveal exclusive downloads, interesting polls, some fun Bollywood quizzes, and amazing features like our zoOm Maps — letting you track the homes of the stars — and Flower Power, which lets you send your favourite stars floral tributes.

Audience connect
Today, zoOm is the channel of choice for urban India, appealing to all who switch on their televisions in search of lifestyle, glamour and, most importantly, everything related to Bollywood. Thanks to its exhaustive and innovative programming, zoOm now connects with over 80 percent of urban Indian households.

In terms of impact, zoOm matches all English movie and news channels in India put together. That’s a lot of eyeballs.

zoOm targets the 15-44 age group in the SEC AB set. With its unique content strategy of news and features on Bollywood, the channel has been able to consistently improve its reach, and time spent. It currently occupies an impressive 11th position amongst all channels in terms of GRPs in the six metro markets (Source: TAM media research GRPs CS4 + weekly average 6 metros, 13 weeks average).

The bottom line: If Bollywood is what you want, zoOm is all you need. Keep logging on.