STAR Utsav is the new free-to-air Hindi general entertainment channel. It shows some of STAR Plus' popular programs. This channel is available in India. STAR Utsav caters to viewers who have recently entered the fold of cable and satellite television.

It gives them the opportunity to revisit the glory years of Indian television programming by re-running the best shows from the extensive STAR Plus library. The channel reaches out to the smallest of towns and rural areas where viewers are treated to some of the best content from STAR, making it the "King of Middle India".