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ZeeBengali - India
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Zee Bangla, Zee Network's
second regional channel, was launched on 15th
September 1999 as Alpha Bangla. The channel,
since its inception, seeks to identify and meet
the entertainment needs of the Bengali community
across the globe.
Zee Bangla with a spread in Bangladesh,
Thailand, Japan & Indonesia has access to
millions of viewers globally and commands strong
market equity. The brand rightly captures
regional essence, with right content mix of
aspiration and entertainment. It delivers
something for everyone.
Zee Bangla is the pioneer of reality shows and
has changed the entertainment scenario with
super hit shows like Sa Re Ga Ma Pa, Mirakkel,
Dance Bangla Dance and Star of Bengal. The
channels programming mix comprises most popular
daily soaps and mega reality shows in the prime
band Asambhav, Rajpath, Rani Kahini, Erao Shatru...
The popularity of Zee Bangla arises from its
understanding of local culture and beliefs
reflecting in the programming mix.
Celebration of various socio-religious days,
important in Bengali life, is ensured through
creation of innovative properties - festivals
and events. Activity oriented programmes and
events keep Zee Bangla always in the news and
constantly in direct contact with the viewers. |
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